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Showing posts from December, 2023

Coffeeflation (A steep rise in the price of an average cup of coffee) By (Zain.S.Pathan)

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  Coffeeflation, what does this term even mean? I Know you guys are curious  about this term ,let your curiosity stick in till the end of this blog i am sure you will find this blog educational and maybe worrisome if you are a daily coffee consumer.   While consuming the coffee, have we ever imagined the ingredients that go into making that coffee beans through which our delicious coffee is made and served to us. Those beans that go into the making of our coffee powder or our coffee beverage are the premium  Arabica beans that are majorly cultivated in Brazil ,India and Ethiopia. Those are one of the most premium coffee beans used in making coffee or coffee powder. You guys while reading this blog  must be wondering that why am i bragging  what goes into the making of  a cup of  coffee and coffee powder  and why should we  be concerned about these Arabica beans , but guys  you will have to understand this because in the upcoming tim...

An Alternative to Starbucks the Xero Degrees ( The silent rise of an Indian cafe Brand) (By - Zain. S. Pathan)

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Have you wondered or given a thought about an alternative to one of the most prestigious cafe outlets, The Starbucks ? well if you haven’t there is one which is an Indian cafe outlet  The Xero Degrees . In the Midst of 2018 two guys from Delhi named kashish Aneja and Shivam Kakkar fed up from their corporate lives decide to follow their passion of  serving people therefore they decided to make a perfect blend of Indian-American cuisine and their final product was what we know today as the Xero Degrees a place of  premium ambience and the delicious Cuisines of Indian-American foods . This cafe chain has its own interesting marketing strategy which made it expand from one branch in Delhi’s Connaught Place  to 50 plus branches in many  metropolitan cities of India other than their Cuisines and their ambience. What I personally felt interesting was their style of marketing . In the October of 2023 me with some of my friends decided to pay a visit to the Xero Degree...